How to Stop Google Analytics (GA4) Tracking My Own Visits

If you own a website then you will more than likely use an analytics package to track your visitors interaction.

If you use Google Analytics you may have noticed that your own visits to your site are logged and this can be a little annoying as it is not giving you a true reflection of your visitors interaction with your site.

You can fix this by creating a filter to block visits from any IP you use. To do so just follow the steps below.

Find your IP using WhatsMyIP
It will look something like 111.111.111.111
Open Google Analytics
Select the Admin icon (bottom left)

Select Data Streams

Select your property

Select Configure tag settings

Select Show all

Select Define internal traffic

Select Create

Enter a name for the IP Rule you are creating (work, home, etc.). Select IP Address Equals. Enter your IP in IP Value box

Select Create (top right)

Now you need to go to Admin > Data Settings > Data Filters > Internal Traffic and set it to Active